We’ve found a really cool girl band, also in Sweden. The band has been around on posters in the game since it started. That’s what we’re focusing on right now, building Lisa Peterson. I haven’t heard yet how it’s doing now, but it’s doing well in our community for sure. We released a snippet of the song in a Christmas calendar. What we did is, we scouted to find an artist that could represent her in real life, but first released as the character. One of them, in the story, is actually a musician coming back from a tour. The first artists - in our game, as you know, we have four Soul Riders. And we’re building our own label for our music collaborations.
We’re translating it into English at the moment. We’re releasing our second book, in Swedish that is, out of a trilogy, in March. We’ve established music publishing and book publishing. That’s been a big focus for us on the marketing side. We have 260,000, 270,000 Instagram followers and more than that on YouTube, so we’re doing pretty well. Our YouTube and social channels are steadily growing. What’s really new to us is we’ve built our own talent. GamesBeat: How active are you as far as - how often is it updating? Our audience crosses the U.S., Germany, United Kingdom, Poland, and Scandinavia.
We’ve grown from–now we’re about 600,000 average monthly users, with steady growth. I think we were 56 percent when I met you last time, and we’re 51 or 52 percent now. We’re still over 50 percent women, which is one of our biggest, greatest values. We’re moving, and hopefully that’s the last time for a long time. Taina Malen: There’s been quite a lot of change. How much has change has there been since then? GamesBeat: I think I last wrote about you in 2015.
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